Comparison
Alternatives to Boats Group for yacht brokers
Independent alternatives to Boats Group (YachtWorld, boats.com, Boat Trader) fall into two groups: marketplaces for buyer reach, such as Rightboat, Boat24 and Band of Boats, and professional tools for managing and sharing listings, such as YATCO and EasyMLS. EasyMLS is an independent MLS and CRM that is not owned by a portal and publishes each listing to 16+ marketplaces from a single entry.
Draft copy pending Lionel’s validation. Competitor facts to be checked before publish.
What does Boats Group own?
Boats Group runs YachtWorld, boats.com and Boat Trader, plus national boat marketplaces in several European countries and software used by brokers to manage and share listings. Many brokers therefore rely on one company for both their tools and their buyer traffic.
What are the alternatives to Boats Group, need by need?
Split the need in two: where buyers see your boats, and where you manage and share the listing. Independent marketplaces cover the first; an independent MLS such as EasyMLS covers the second and publishes to those marketplaces.
| What you need | Boats Group option | Independent alternatives |
|---|---|---|
| Buyer traffic worldwide | YachtWorld, boats.com | YachtWay, Catamarans for Sale, eBay, YachtListing.com |
| Buyer traffic in Europe | National Boats Group sites | Band of Boats, Boat24, Yachtall, Rightboat, Scanboat, BateauAVendre.fr |
| Buyer traffic in the US | Boat Trader, boats.com | BoatCrazy, Boat Export USA |
| Shared MLS and co-brokerage | Boats Group broker network | EasyMLS (all sizes), YATCO (large yachts) |
| CRM and lead inbox | Boats Group broker software | EasyMLS CRM |
| Publishing one listing to many portals | Mostly within the group | EasyMLS, 16+ connected portals |
Can I leave Boats Group and keep my buyer reach?
Partly. You keep reach in Europe by publishing to regional marketplaces, and you can keep one Boats Group portal for North American buyers. Keeping the listing file in an independent MLS means the portal mix can change without rebuilding your inventory.
Is there an independent yacht MLS not owned by a portal?
Yes. EasyMLS is an independent MLS and CRM for yacht brokers, dealers and shipyards. It does not sell buyer traffic itself, so it has no reason to favour one portal: it publishes your listing to the portals you choose.
Does EasyMLS publish to YachtWorld or boats.com?
No, not today. EasyMLS publishes to 16+ independent portals and to YachtListing.com. Brokers who also need YachtWorld keep that subscription and manage everything else from EasyMLS.