Cookie Policy – EasyMLS

Effective Date: May 23, 2026

Last Updated: May 23, 2026

Website: https://www.easymls.com

Cookie Policy URL: https://easymls.com/en/cookie-policy

1. Introduction

This Cookie Policy explains how EasyMLS Yachting, LLC ("EasyMLS," "we," "us," or "our") uses cookies and similar technologies when you visit www.easymls.com, use the EasyMLS platform, access the EasyMLS dashboard, interact with listings, use support tools, or otherwise use our services.

This Cookie Policy should be read together with our Privacy Policy.

EasyMLS uses cookies and similar technologies to operate the platform, keep accounts secure, remember user preferences, understand how the website and platform are used, measure advertising performance, support live chat, process payments, and improve our services.

2. What Cookies and Similar Technologies Are

Cookies are small text files placed on your browser or device when you visit a website.

In this Cookie Policy, "cookies and similar technologies" includes:

These technologies may be placed by EasyMLS directly or by third-party service providers that help us operate, analyze, secure, support, or advertise the EasyMLS platform.

3. Where We Use These Technologies

EasyMLS uses cookies and similar technologies on both:

Because the public website and logged-in dashboard operate under the same EasyMLS domain, some technologies may apply across both public and authenticated areas of the platform.

4. Categories of Cookies and Similar Technologies We Use

4.1 Strictly Necessary Technologies

These technologies are required for EasyMLS to function properly. They may be used for:

Strictly necessary technologies cannot usually be disabled through our cookie banner because they are required to provide the website or platform services you request.

You may be able to block these technologies through your browser settings, but doing so may cause EasyMLS to stop working properly.

4.2 Functional Technologies

Functional technologies help EasyMLS remember choices and settings that improve your experience.

These may include:

For example, EasyMLS may use browser storage to remember currency, dimension units, listing filters, sorting preferences, page limits, and similar dashboard settings.

4.3 Analytics and Performance Technologies

Analytics and performance technologies help EasyMLS understand how users interact with the website and platform.

These may be used to understand:

EasyMLS uses analytics and product analytics tools to improve platform functionality, identify issues, understand which features are useful, and improve user experience.

4.4 Advertising and Marketing Technologies

Advertising and marketing technologies help EasyMLS measure marketing campaigns and show relevant advertising.

These may be used for:

Depending on applicable law, some advertising and marketing technologies may be considered "sharing" personal information or processing personal information for targeted advertising or cross-context behavioral advertising.

EasyMLS does not sell personal information in exchange for money. However, EasyMLS may use advertising technologies that could be considered "sharing" or "targeted advertising" under certain privacy laws.

4.5 Support and Chat Technologies

EasyMLS may use support and chat technologies to provide customer support, live chat, troubleshooting, and account assistance.

These technologies may help us:

If you interact with support or live chat tools, the provider of those tools may process information according to its own terms and privacy practices.

5. Third-Party Services We Use

EasyMLS currently uses or may use the following third-party services that may involve cookies, pixels, scripts, local storage, session storage, or similar technologies.

Service / ProviderCategoryPurpose
Google Tag ManagerTag managementHelps manage website and platform tags/scripts
Google measurement servicesAnalytics / advertisingHelps measure traffic, conversions, and user interactions
Google AdsAdvertising / marketingConversion tracking, campaign measurement, and remarketing
Meta PixelAdvertising / marketingPageView, conversion, lead, retargeting, and campaign measurement
PostHogAnalytics / product analyticsProduct analytics, session activity, usage trends, and platform improvement
Zoho SalesIQSupport / chatLive chat and support functionality
StripePayment / securityPayment processing, checkout, fraud prevention, and billing-related functionality
Source.appAnalytics / event collectionEvent collection, marketing attribution, or related tracking functionality
AWS / hosting infrastructureInfrastructure / securityHosting, backend infrastructure, security, availability, and platform operations

EasyMLS may also use additional analytics, advertising, support, infrastructure, security, payment, or operational service providers from time to time. We will update this Cookie Policy where appropriate if our use of these technologies materially changes.

Third-party providers may place or access their own cookies or similar technologies and may process information according to their own privacy policies and terms.

6. Examples of Browser Storage Used by EasyMLS

EasyMLS may use browser local storage and session storage in addition to traditional cookies.

Examples of storage items that may be used include:

Storage Item / ExampleTypeGeneral Purpose
easymls_sp_sessionLocal storage / session-related storageSession or platform state
userLocal storageUser/account-related platform state
filtersLocal storageSearch filters such as currency, unit, or make/model
sortLocal storageListing sort preference
limitLocal storageNumber of results shown per page
pageLocal storageCurrent page or pagination state
prefsVersionLocal storagePreference versioning or preference migration
_gcl_lsLocal storageGoogle conversion/linking functionality
ph_phc_*Local/session storagePostHog analytics/session identifiers
siq_embedLocal storageZoho SalesIQ chat widget functionality
lastExternalReferrerLocal storageReferral or attribution information
lastExternalReferrerTimeLocal storageReferral or attribution timestamp
importBadgeLoginAtLocal storagePlatform/login-related interface state

This table is illustrative and may not include every cookie or storage item used by EasyMLS. Specific names, durations, and purposes may change as the platform evolves.

7. Listing, Dashboard, and Interaction Analytics

EasyMLS may use cookies and similar technologies to measure listing and platform activity, including:

These events may be used for analytics, product improvement, advertising measurement, account functionality, support, fraud prevention, or platform operations.

8. PostHog and Session-Related Analytics

EasyMLS uses PostHog for product analytics and platform usage analysis.

PostHog may collect information such as:

EasyMLS may use this information to understand product usage, identify technical issues, improve dashboard workflows, measure feature adoption, and support platform development.

If session recording or replay is enabled, it may collect information about how users navigate and interact with the platform. EasyMLS should configure session recording, where used, to avoid capturing sensitive fields where reasonably possible.

9. Advertising, Retargeting, and Conversion Tracking

EasyMLS uses advertising and conversion tracking technologies, including technologies provided by Google and Meta.

These technologies may collect or receive information such as:

EasyMLS may use this information to:

Depending on applicable law, this activity may be considered targeted advertising, cross-context behavioral advertising, or sharing of personal information.

10. Payment-Related Technologies

EasyMLS may use Stripe or other payment processors to process subscriptions, payments, billing, checkout, fraud prevention, and payment security.

Stripe or other payment providers may use cookies and similar technologies that are necessary for payment functionality, fraud prevention, authentication, and transaction security.

EasyMLS does not intend to store full payment card numbers on its own systems.

11. Security and Infrastructure Technologies

EasyMLS may use hosting, cloud, CDN, security, or infrastructure providers to operate and secure the platform.

These providers may use cookies or similar technologies for:

These technologies are generally treated as strictly necessary where they are required to provide, secure, and maintain the website or platform.

12. Managing Cookie Preferences

Depending on your location and applicable law, EasyMLS may provide a cookie banner or cookie preference tool that allows you to accept or reject certain categories of non-essential cookies and similar technologies.

Strictly necessary technologies are required for the website and platform to function and generally cannot be disabled through the cookie banner.

You may also manage cookies through your browser settings. Most browsers allow you to:

If you block or delete cookies or browser storage, some EasyMLS features may not work properly. For example, login sessions, dashboard settings, filters, currency preferences, language preferences, chat functionality, or payment flows may be affected.

13. Your Privacy Choices

Depending on your location and applicable law, you may have the right to opt out of certain processing activities, including targeted advertising, sale, or sharing of personal information.

EasyMLS does not sell personal information in exchange for money. However, EasyMLS may use advertising and analytics technologies that could be considered "sharing" personal information or targeted advertising under certain privacy laws.

To exercise privacy rights or opt-out requests, you may contact us at:

privacy@easymls.com

Where available, EasyMLS may also provide a "Your Privacy Choices," "Do Not Sell or Share My Personal Information," or similar link on the website or platform.

14. Global Privacy Control

Some browsers or extensions allow users to send a Global Privacy Control signal.

Where required by applicable law and technically supported, EasyMLS will treat recognized Global Privacy Control signals as a request to opt out of sale, sharing, or targeted advertising for that browser or device.

Because Global Privacy Control signals are browser- or device-based, you may need to enable them separately on each browser or device you use.

15. International Users

EasyMLS is based in the United States. If you access EasyMLS from outside the United States, information collected through cookies and similar technologies may be transferred to, stored in, or processed in the United States or other countries where EasyMLS or its service providers operate.

Some third-party providers used by EasyMLS, including analytics, advertising, support, cloud, and infrastructure providers, may process data in the United States or other jurisdictions.

Where required by applicable law, EasyMLS will rely on appropriate legal bases or transfer mechanisms for international data transfers.

16. Cookie and Storage Duration

Cookies and similar technologies may remain on your browser or device for different periods.

Some technologies expire when your browsing session ends. Others remain until they expire, are replaced, or are deleted by you or your browser.

The duration depends on:

EasyMLS may update this Cookie Policy or provide more detailed cookie tables as cookie names, providers, purposes, or durations change.

17. Changes to This Cookie Policy

EasyMLS may update this Cookie Policy from time to time to reflect changes in technology, law, platform functionality, third-party services, or business practices.

When we make material changes, we may notify users through the EasyMLS website, platform, email, or other reasonable means.

The updated version will be posted with a revised "Last Updated" date.

18. Contact

For questions about this Cookie Policy, cookies, similar technologies, privacy rights, or data processing, contact:

EasyMLS Yachting, LLC

Florida, United States

Website: https://www.easymls.com

Email: privacy@easymls.com