Brokers
EasyMLS for yacht brokers
EasyMLS is the independent MLS and CRM for yacht brokers. You keep one listing file, invite cooperation when you want it, value used boats with comparables, and publish the same record to classifieds sites.
Draft copy for Lionel validation before publish. EasyMLS brand voice; no competitor names.
What does a yacht broker use EasyMLS for day to day?
To store the boat, the owner conversation, the asking price and the distribution status in one place. EasyMLS is the file you open before you call a seller or answer a cooperating broker.
The daily loop is: new enquiry, update status, refresh photos or price, tell the owner the truth. If that loop lives in three tools, something is already stale.
How does co-brokerage work for listing brokers on EasyMLS?
You mark the listing so other members can see it and present it under your central agency. EasyMLS keeps you as the listing broker. Cooperation is visible instead of hidden in a personal WhatsApp thread.
You still decide what is private, what is network-visible, and what is published to classifieds sites. Those are three different audiences.
Can brokers run sale and charter on the same platform?
Yes. EasyMLS supports sale and charter so a hull that changes use does not need a second database. The professional record stays one boat with a different commercial mode.
Charter needs calendars and pricing periods; sale needs VAT and asking price. The shared fields — photos, specifications, location — should not be duplicated.
How do brokers use EasyMLS valuation with a seller?
Open the comparable estimate on the boat, then explain the adjustments. EasyMLS does not replace the listing appointment. It gives you a structured starting range before you walk the deck.
Bring the estimate and the condition notes to the same meeting. Sellers accept a lower ask faster when they see sisterships, not when they hear a gut feel.